Responsibilities

• Build and deploy acquisition marketing directly in-platform, including email campaigns, direct mail programs, digital landing pages and platform hosted content.
• Own end to end campaign execution: build, QA, launch, testing, and optimization.
• Serve as the platform SME for acquisition marketing tools and execution standards.
• Execute customer focused and lifecycle targeted campaigns to drive acquisition and early engagement.
• Translate campaign strategy and creative into production ready executions.
• Coordinate campaign scheduling, deployments, and updates across channels.
• Partner with Product, Marketing, Communications, Legal, and Technology to ensure alignment and compliance.
• Design and execute A/B and incrementality testing, implementing changes directly in-platform.
• Monitor performance and apply data driven optimizations.
• Ensure adherence to financial services marketing regulations and internal controls.

Requirements

• 5-8 years of experience in marketing execution, campaign operations, CRM, lifecycle marketing, or acquisition marketing, including 3+ years of hands-on platform-based campaign build and deployment experience.
• 5+ years of experience in marketing execution, campaign operations, CRM, lifecycle marketing, or acquisition marketing, with hands-on experience building and deploying campaigns in marketing platforms (Required platform experiences: Salesforce Marketing Cloud, Adobe Experience Manager, and Jira).
• Strong experience executing cross-channel acquisition campaigns across email, direct mail, landing pages, and digital channels, including QA, launch, testing, and optimization.
• Demonstrated ability to translate campaign strategy, creative assets, and business requirements into accurate, compliant, production-ready marketing executions.
• Experience partnering with Product, Marketing, Communications, Legal, Compliance, Technology, and vendor teams to manage campaign timelines, approvals, and deployments.
• Strong knowledge of campaign testing, performance monitoring, data-driven optimization, and compliance requirements in a regulated or financial services environment.

Benefits

• Benefits: health/vision/dental, 401k, and more
• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).