Responsibilities

• Drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.
• Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information.
• Understand and define the target audience and its preferences, needs, and challenges.
• Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences.
• Translate the strategy and business objectives into effective marketing plans, including the respective programs and tactics.
• Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and campaigns.
• Manage development and independently deliver integrated and valuable customer experience in any of the marketing programs, tactics, and activities, through digital or physical channels or vehicles.
• Align with business stakeholders in clearly defined projects to ensure marketing programs successful orchestration and execution.
• Plan and develop comprehensive plans on how to consider, leverage, and integrate efforts with different routes to market such as channels, ecosystem, and developers’ communities to optimize impact and reach of respective marketing programs.
• Guide others and professionally advise execution teams on configuration, execution, and best practices.

Requirements

• Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.