Responsibilities

• Strengthen SIA's visibility, stakeholder relationships, and industry engagement through strategic communications, marketing, and event programming.
• Marketing Strategy: Develop and implement a marketing and communications strategy that advances SIA's mission, strengthens stakeholder engagement, and increases visibility across Seattle's industrial sectors.
• Brand Integration: Support the consistent implementation of the SIA brand across all internal and external communications, presentations, marketing materials, digital platforms, and organizational collateral.
• Event Planning and Coordination: Lead the execution of industry tours, networking events, and other events that support SIA's strategic objectives.
• Website Improvements: Strengthen SIA's digital presence by enhancing the website, developing engaging content, and ensuring a consistent online brand experience.
• Newsletter & Stakeholder Communications: Produce and distribute regular communications, including SIA's quarterly newsletter, event announcements, member updates, and other stakeholder communications.
• Presentations & Marketing Materials: Create presentations, one-pagers, event materials, promotional content, and other visual communications that effectively communicate SIA's work and impact.
• Social Media Management: Develop, maintain, and execute a social media strategy and content calendar that increases engagement, expands reach, and promotes SIA programs, events, and advocacy efforts.
• Media Relations: Build and maintain relationships with media outlets, journalists, and industry publications to increase earned media coverage and elevate awareness of SIA initiatives and key industry issues.
• Marketing Analytics & Reporting: Track, analyze, and report on key marketing, communications, social media, website, and event performance metrics to measure success.
• Other Duties as Assigned: Support additional organizational priorities and special projects as needed.