Responsibilities

• Supervise administrative and professional staff assigned to marketing, including but not limited to monitoring of workloads, establishing work procedures, approving leave, reviewing timesheets, assigning duties, evaluating, and addressing issues in the absence of the MBP Administrator.
• Prepares executive-level correspondence in response to emails regarding program inquiries/web requests, proposals, feedback, vendor coordination, or event engagement, including correspondence, for the signature of the MBP Administrator or PEF President.
• Designs, develops, and edits promotional materials including brochures, flyers, web content, and digital copy. Works with the Marketing/Contract Specialist for printing needs and coordinating mailings.
• Collaborates with the PEF Communications Department to ensure messaging effectively reaches members through social media and print advertising.
• Monitors and maintains our social media presence, including maintaining statistical data. Recommend changes as appropriate to the MBP Administrator.
• Responsible for the design and content of the PEF MBP website and PEF mobile app.
• As a member of the Executive Team of MBP, manage and execute event planning efforts including coordination of membership meetings, health fairs, information days, and vendor exhibits throughout the State. Organizes facilities and manages all event planning including staffing, scheduling, setup, and event flow.
• As a member of the Executive Team of MBP, coordinates event planning including venue selection, vendor management, activities, promotional giveaways, signage, staffing schedules, and travel arrangements.
• Conducts market research and vendor outreach; negotiate contracts and source regional partnerships that enhance member benefit offerings in coordination with the MBP Administrator.
• Proposes ideas to improve services and the overall quality of member events and communications.
• Arranges and monitors NTSI class schedules for Headquarters and Regional Offices.
• Assists in the development and implementation of new benefit programs.
• Supports the preparation of the MBP Marketing Budget and prepares reports for the MBP Board of Trustees and the annual report to the PEF Convention Delegates.
• Attend all meetings of the Board of Trustees.
• Evaluates events and campaigns through member feedback and internal reviews to improve program outcomes.
• Performs other duties as assigned.
• Ability to travel throughout the state.
• Consistent and reliable attendance.

Requirements

• A bachelor's degree in marketing or communications with 5 to 10 years of experience or a master's degree, in marketing or communications, with 3 to 5 years of experience.
• Proficient in digital marketing.

Preferred

• Strong leadership skills with a collaborative, innovative, and results-oriented mindset.
• Exceptional interpersonal skills and ability to effectively communicate (both written and verbal) with staff, union members & elected union members, and our executive team.
• Highly organized with strong project management skills and the ability to thrive in a fast-paced environment while juggling multiple priorities and deadlines.
• Strong computer skills (Microsoft Office Suite, Canva, Social Media platforms, etc.).
• Able to identify opportunities for improvement.
• Strong analytical and problem-solving skills.

Benefits

• Health insurance with Health Reimbursement (HRA)
• Employer paid dental and vision insurance
• Flexible Spending Plan (FSA)
• Employer paid life and long-term disability insurance
• 401-k with safe harbor contribution
• Pension plan through SEIU
• Paid holidays, vacation, sick, and personal time
• Tuition reimbursement and on-going professional development