Drive regional marketing for Allied Vision by turning market needs into campaigns and building lead generation with cross-functional teams.

• Own regional plans and campaigns to grow pipeline and brand in North America.
• Must-have: strong digital marketing/ABM experience and cross-functional collaboration.
• Standout: familiarity with machine vision or automation is a plus.

Responsibilities

• Creation and implementation of regional marketing plans to achieve business and sales targets.
• Planning, coordination and execution of regional events, including trade shows and conferences.
• Close collaboration with the global marketing team and regional sales manager. Our headquarters are located in Germany, with US locations in California, Texas and Pennsylvania.
• Translating product and market requirements into marketing messages, creating content and communicating it effectively to the regional market.
• Executing market- and segment-specific campaigns, account-based marketing plans and taking responsibility for lead generation programmes to develop qualified sales leads, grow the pipeline and increase brand awareness in the region.
• Overseeing the marketing strategy for partners and sales channels to prioritise strategic partners for joint marketing activities.
• Monitoring the progress and measuring the results of all key marketing campaigns by regularly reviewing the pipeline and tracking business deals.

Requirements

• Bachelor’s degree (or equivalent) in marketing, communications, business development or a related field.
• 1-2 years experience in marketing, preferably in industrial sector / manufacturing industry.
• Familiar with digital marketing, marketing automation and ABM.
• Ability to produce content in different formats: e.g. video, blog, social media, etc.
• Knowledge on Salesforce, (Hubspot) + Pardot, 6Sense, Demandbase, Google Analytics, Creative Cloud is appreciated.
• Knowledge of the machine vision or automation industry is a plus.
• Must be collaborative, able to multi-task, and adapt to a fast-paced environment.
• Ability to work collaboratively in a cross functional & virtual team in a matrix organisation.
• Willingness to travel nationally and, if necessary, internationally.

Preferred

• Knowledge of the machine vision or automation industry is a plus.
• Experience with cross-location and cross-functional collaboration is a plus.
• Prior experience in partner marketing is a plus.

Benefits

• Benefit from exciting projects, a strong network, and diverse development opportunities.
• Cross-location and cross-disciplinary collaboration combines expertise and enables complete solutions from a single source.
• We place great value on an open and communicative atmosphere in which we leave enough room for cooperation, feedback, and ideas.
• We offer you a comprehensive insight into the company\'s activities so that you can work independently and actively contribute.