Responsibilities

• Plan and execute marketing-focused events, both intimate and larger-scale gatherings, designed to reach various target audiences, to drive interest and lead volume to the community.
• Partner with the Sales and Marketing team to ensure events are strategically designed to drive inquiries, increase tour traffic, and improve conversion rates.
• Build and maintain relationships with local organizations, referral sources, influencers, and media to enhance the reach and effectiveness of events.
• Create and manage an annual event calendar aligned with sales goals, seasonal trends, and market demands.
• Promote events through print and digital channels, collaborating with the marketing team to design and distribute promotional materials.
• Develop and manage event budgets to achieve cost-effective and high-impact results.
• Track event performance using KPIs such as attendance, lead generation, follow-up conversions, and ROI.
• Support tours and on-site prospect visits with hospitality touchpoints that reinforce the brand experience.
• Represent the community at external events, expos, and senior-focused gatherings to further promote awareness.
• Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.

Requirements

• A high school diploma is required.
• A bachelor’s degree in marketing, public relations, hospitality, or a related field is preferred, or an equal amount of education and experience.
• At least three to five (3–5) years of professional event planning experience, with a focus on marketing, sales, or business development
• Experience in Hospitality or Corporate Event Planning is preferred.
• Proven track record of planning successful lead-generating events.
• Strong interpersonal, communication, and relationship-building skills.
• Proficiency in Microsoft Office and basic marketing tools; experience with CRM or lead-tracking platforms is a plus.
• Ability to work flexible hours, including some evenings and weekends, to support event schedules.
• Highly organized and self-motivated with a focus on details and deadlines.

Benefits

• Health, Dental, Vision, and Life Insurance.
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Early access to paycheck (pay on demand).
• Employee Assistance Program.
• Generous Employee Referral Program and more.