Marketing Effectiveness Analyst

Milwaukee, WI (Unknown)

$65K/yr – $80K/yrMid Level3+ years exp

Posted 6 days ago

Job Summary

Own and optimize measurement across paid media, search, social, email and web, turning data into actionable insights and recommendations while shaping learning agendas and tagging strategies.

Own and optimize measurement across paid media, search, social, email and web.
Turn data into actionable insights and recommendations for clients and teams.
Collaborate on learning agendas, tagging, tracking, and storytelling across technical and nontechnical audiences.

Job Description

Responsibilities

Dig in to performance across paid media, paid search, social, email and web to understand what’s working and where there are opportunities.
Turn data into clear insights and recommendations that teams and clients can act on.
Work alongside media, creative, account management and strategy to help build measurement strategies and learning agendas.
Use databases and tools like SQL to answer questions and uncover insights.
Use Python or R to support deeper analysis.
Help develop communications mix strategies based on performance and learnings.
Support digital tagging, tracking and monitoring.
Share findings in a way that makes sense to both technical and nontechnical audiences.
Balance analytics needs across multiple clients, projects and channels.
Stay curious about new tools, trends and approaches in marketing analytics.

Requirements

Bachelor of Arts or Science and three to five years of related experience and/or training, or an equivalent combination of education and experience
Experience with Python, R, SQL, Tableau and/or Power BI
Experience with digital analytics platforms such as Google Analytics or Adobe Analytics
An ability to look beyond the numbers and identify meaningful insights
Strong communication and collaboration skills
Consulting and marketing experience
Strong problem-solving skills and the ability to manage multiple priorities
Location: Milwaukee or Chicago
Travel: This position does not require regular travel. Actual travel may vary based on client assignment and other factors.

Benefits

In addition to the base salary, our comprehensive benefits package includes medical, dental and vision insurance with HSA and FSA options, disability and life/AD&D, accident, critical illness and hospital indemnity insurance, pet insurance, identity theft protection, unlimited virtual telemedicine and mental health counseling, 401(k) including company matching, flexible paid time off, paid holidays, paid parental leave and much more.

Bader Rutter

Ever notice how B2B agencies do demand and B2C shops do brand? At Bader Rutter, we do both, because brand and demand shouldn’t be either/or.Driving sales is critical but at any time, 95% of your audience isn't actively in the market. So we build brand into all of our demand driving work. So you're remembered during that critical 5% when your audience does want to buy.Just like sales and marketing, when brand and demand work together, they create a marketing multiplier. And those kinds of results made us the #1 U.S. B2B agency three of the last five years. Headquartered in Milwaukee with a Chicago office and employees working across 19 states, we’re a full-service agency that dreams big and plans meticulously. Our heritage lies in agriculture; but over time, we’ve navigated that world’s complexities, audiences and channels so well, we’ve grown. Today, we focus on adjacent categories like pet care and food and beverage, but our client partners span everything from insurance to the Milwaukee Bucks.Bader Rutter is part of BBN, the world’s largest B2B agency collective, uniting 1,250 specialists across 68 countries. Learn more here: https://bbn-international.com/.

Founded in 1973

Milwaukee, Wisconsin, USA

240 employees (104 in marketing)

baderrutter.com