Responsibilities

• Establish and evolve brand voice, language style guide and copy best practices in accordance with brand values and mission
• Deliver key design/product stories and help amplify these stories across channels while ensuring the messaging reflects the brand and business objectives
• Provide copy that is smart, engaging, revenue-minded, and empathetic to the customer journey/mindset
• Conduct constant competitor and industry research, with the goal of elevating our content, optimizing the brand experience, and inspiring our audience through unique well-crafted stories
• Manage content calendars and define standard for maximizing content success on all channels, including new ways to repurpose content to improve the customer journey
• Manage copy production for a high volume of time-sensitive product and brand marketing collateral, spanning across both print and digital channels
• Work with marketing, e-commerce, and product teams to develop multi-channel assets (including email campaigns, social, direct mail, packaging, showrooms)
• Monitor consistency of materials and ensure they are within established copy guidelines
• Produce error-free content and own the proofreading and fact-checking process