Responsibilities

• Lead overall marketing strategy across all restaurant and hospitality brands within the group.
• Develop annual and quarterly marketing plans aligned with company objectives.
• Build brand positioning strategies for existing venues and new openings.
• Ensure consistent brand identity, voice, and creative standards across all touchpoints.
• Identify emerging hospitality, food, design, nightlife, and cultural trends.
• Oversee all creative output including social media, campaigns, photography, video, graphic design, copywriting, website content, email marketing, and event collateral.
• Collaborate closely with internal designers, agencies, photographers, videographers, and content creators.
• Maintain elevated aesthetic and storytelling standards aligned with premium hospitality brands.
• Lead digital marketing strategies across all platforms; oversee content calendars and social growth strategies.
• Develop initiatives that drive brand awareness, engagement, UGC, reservations, foot traffic.
• Analyze performance metrics and optimize campaigns; stay ahead of platform trends.
• Build and manage influencer, celebrity, media, and strategic partnership relationships.
• Develop collaborative campaigns with brands, hotels, fashion, wellness, music, and lifestyle partners.
• Oversee VIP marketing and community-building initiatives; create culturally relevant activations and experiential events.
• Lead marketing strategy for new restaurant openings and expansion markets; develop launch campaigns, PR strategies, events, and local partnership plans.
• Execute innovative activations that generate buzz and media attention.
• Collaborate with operations leadership to drive sales performance.
• Develop marketing initiatives tied to reservations, guest frequency, seasonal promotions, large party bookings, events, beverage sales, and daypart growth.
• Monitor campaign ROI and marketing effectiveness.
• Manage and mentor internal marketing team members and external partners; build scalable marketing systems, workflows, and processes; foster a high-performance, collaborative, and creative culture; assist in recruiting and developing marketing talent.

Requirements

• 7+ years of marketing experience in hospitality, restaurants, nightlife, hotels, lifestyle brands, or related industries
• Proven experience managing multi-location or multi-brand marketing initiatives
• Strong understanding of hospitality culture, guest experience, and luxury/lifestyle branding
• Deep understanding of social media, digital marketing, influencer strategy, and content creation
• Exceptional creative instincts and visual taste
• Strong leadership and communication skills
• Ability to thrive in fast-paced, entrepreneurial environments
• Experience managing agencies, budgets, and marketing calendars
• Strong analytical and commercial mindset
• Experience with restaurant marketing platforms and reservation systems preferred

Preferred

• Hospitality group or lifestyle hospitality experience
• Experience opening new venues or launching hospitality concepts
• Existing network across media, influencers, nightlife, hospitality, and creative industries
• Experience with experiential marketing and partnerships
• Understanding of luxury consumer behavior and culturally driven marketing

Benefits

• Dining benefits across group venues
• Health Insurance
• Paid Time Off
• Dental Insurance
• Creative and entrepreneurial work environment