Responsibilities

• Refine Product Positioning Across Portfolio :
• - You will own product marketing strategy for the Universal Pathways portfolio of offerings, including key messages, buyer personas, use cases, and learner journey development.
• - You will be the go-to expert for competitive analysis and product positioning, defining growth markets and ensuring that Universal Learner Courses, Earned Admission and Accelerate ASU are seen as the best options in key market segments.
• - You will be a master of K-12 marketing, understanding the nuances of domestic and global markets and translating that into high-performance marketing strategies that will fuel 2X growth of the portfolio year over year.
• Partner on Demand Generation and ABM Strategies:
• - You will develop go-to-market strategies targeting the families of high school learners as well as their schools and school districts, with key value propositions for each.
• - You will partner with the demand generation and communication functions to execute campaigns designed to hit aggressive growth targets.
• - You will use data analytics to identify growth opportunities and potential accounts, driving expansion of learners and learning offering access.
• Lead + Collaborate Across the Enterprise:
• - You will work closely with business development and product teams to scale Accelerate ASU in key markets across Arizona, the U.S. and the world.

Requirements

• Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• A fingerprint background check is a mandatory step in the hiring process.

Preferred

• We are looking for a proven leader who has experience developing and executing growth marketing, ABM and channel strategies.
• You understand how to reach and persuade high school learners and their parents, and ideally have marketed to schools and districts as well.
• You know the K-12 regulatory landscape, including FERPA and student-data privacy, and you build campaigns that stay compliant without losing their edge.
• You are comfortable leveraging data analytics to drive growth and identify key accounts, and have a track record of creating personalized marketing collateral and targeted campaigns for specific accounts.
• You have experience leading cross-functional teams in a growth-oriented and account-focused environment.
• Embracing Innovation: you see the value in utilizing AI technologies to enhance productivity and drive more efficient and innovative marketing strategies.
• Growth mindset: you are intensely focused on creating margin-oriented learner growth for focus areas via your insights and expertise.
• Learner Centric: you use data and analytics to deliver campaigns that connect, as well as measurable results that can be replicated.
• Adaptable Contributor: you have the ability to deliver initiatives and projects in parallel in a fast-paced environment.
• Strong Communicator: Experience, comfort and ease communicating strategic marketing plans and programs to executive audiences.