Responsibilities

• Create and execute 360° multi-platform marketing programs for Sotheby’s Financial Services (and related service departments as appropriate) to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base.
• Develop and execute marketing programs for local markets to increase SFS’s visibility, impact and reach in the regions.
• Drive the execution of all multi-platform business getting campaigns, working closely with the SFS team and local regions to coordinate and optimize all growth initiatives.
• Create and maintain on-going competitive analysis, identifying key trends in the art-lending ecosystem.
• Oversee and work collaboratively with colleagues in Press, Content, Events and Digital Marketing in the planning, local execution, and strategic promotion of marketing campaigns from start to finish. To include live/virtual events, collateral, and digital marketing, following global guidelines and program parameters. Ensure deadlines are met, and budgets are adhered to.
• Provide ad hoc project support as needed.
• Provide the relevant stakeholders with regular campaign reporting and post-campaign analysis to establish effectiveness and highlight learnings for future campaigns.
• Brief our Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content, and assets.
• Ensure resource allocation for each campaign is within budget and reviewed monthly with Marketing and Finance Director/Manager.
• Track and update marketing activity calendar, project timelines, media plans and email/communication schedule.

Requirements

• A college degree, preferably in Marketing or Finance
• 9+ years of work experience in a marketing agency and/or a marketing department within a wealth management institution
• Background in finance or art and/or luxury goods industry with an understanding of luxury brand building amongst HNWI a plus
• Experience in planning and executing marketing campaigns
• A solid understanding of KPIs and campaign performance metrics across online marketing channels
• A balance of strategic and creative thinking with strong analytical skills
• An unwavering attention to detail and uncompromising excellent standards, plus a willingness to constantly strive for improvement
• Excellent verbal, written communication, and presentation skills, as well as strong interpersonal skills
• Solution-oriented mindset with strong process and project management skills
• Ability to collaborate in a team environment as well as work independently

Preferred

• Additional languages a plus
• Experience with partnerships, sponsorships and events

Benefits

• competitive benefits package