Responsibilities

• Oversee the development and execution of marketing campaigns that involve paid media, email, SMS, grass roots marketing and more.
• Ensure consistent brand messaging and identity across all communications, including compliance with NWSL league and brand guidelines.
• Collaborate within the Marketing and Communications department, including the digital team on organic social and content initiatives, to ensure the club is leveraging all channels to increase brand awareness, drive revenue and improve fan engagement.
• Develop personalized fan journeys and integrated campaigns to support sales initiatives.
• Foster collaboration with ticket sales, partnerships, and revenue-driving departments.
• Research and forecast future sales and performance trends.
• Lead, supervise, and motivate team of two (2) direct reports.
• Manage relationships and day-to-day performance of third-party marketing vendors and agencies.
• Own and report on core marketing KPIs, including return on ad spend (ROAS), ticket sales contribution, and database/CRM list growth.
• Stay updated on industry trends and best practices.

Requirements

• Bachelor's degree in advertising, marketing, business, or related field preferred.
• Minimum of seven years in marketing, preferably in the sports industry, with a proven track record of successful campaigns.
• Highly collaborative, with an ability to work in a fast-paced environment.
• In-depth sports industry knowledge and reliable forecasting.
• Strong relationship-building skills internally and externally.
• Professional, positive, proactive, and detail oriented.
• Experience effectively managing budgets and optimizing maximum return.
• Exceptional analytical skills and data-driven decision-making.
• Excellent organizational and project management abilities.
• Experience with all areas of fan engagement including grass roots marketing, match presentation, etc.