Responsibilities

• Marketing Strategy & Brand Leadership
• Develop and execute the company's overall marketing strategy across retail, wholesale, and product categories
• Establish annual marketing plans, budgets, KPIs, and growth initiatives
• Identify opportunities to increase market share, brand awareness, and customer loyalty
• Lead long-term brand strategy while maintaining consistency across all channels
• Brand Management & Consumer Engagement
• Oversee all brand positioning, messaging, and visual identity initiatives across the organization.
• Develop and manage the annual marketing budget, ensuring alignment with company growth objectives and approved spending parameters.
• Monitor budget utilization monthly and reallocate resources as needed to maximize marketing effectiveness and ROI.
• Ensure marketing investments deliver measurable business outcomes and remain within approved budget thresholds.

Requirements

• 7+ years of progressive marketing leadership experience
• 3+ years of marketing leadership experience within the cannabis industry
• Proven success building and growing consumer brands
• Experience managing multi-channel marketing campaigns and budgets
• Strong understanding of retail marketing, product launches, customer acquisition, and brand strategy
• Experience analyzing marketing performance and translating data into actionable business decisions
• Executive presence with the ability to influence leadership and cross-functional teams

Preferred

• Experience in cannabis, CPG, beverage, alcohol, or other highly regulated industries
• Deep understanding of:
• - Cannabis compliance and advertising restrictions
• - Retail dispensary operations
• - Wholesale cannabis sales channels
• - Consumer packaged goods (CPG) marketing
• Experience with loyalty platforms, CRM systems, digital advertising, SEO, and marketing automation tools
• Experience launching and scaling multiple cannabis brands