Responsibilities

• Develop and execute comprehensive marketing strategies aligned with dealership and group-wide business goals.
• Lead digital, traditional, social media, email, and other marketing initiatives.
• Oversee advertising budgets, campaigns, vendors, agencies, and marketing partners.
• Work closely with dealership General Managers to support sales and customer retention objectives.
• Develop and maintain consistent brand messaging across all channels.
• Oversee website content, social media, email marketing, and online reputation initiatives.
• Plan and promote dealership events, community partnerships, and local marketing initiatives.
• Monitor automotive industry trends, competitive activity, and emerging marketing opportunities.
• Manage and mentor marketing team members and coordinate with outside agencies and vendors.
• Ensure marketing campaigns are delivered on time, within budget, and with clear performance objectives.

Requirements

• 5+ years of marketing experience, preferably within the automotive, retail, or multi-location environment.
• Proven experience developing and executing successful marketing strategies.
• Strong understanding of digital marketing including SEO/SEM/AEO, social media, paid advertising, AI platforms, CRM, and analytics.
• Experience managing marketing budgets and external vendors/agencies.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, results-oriented environment.
• Strong leadership and team-management abilities.
• Creative thinker with a strong understanding of branding and customer engagement.