Responsibilities

• Protect and strengthen the Paco’s brand across all locations.
• Ensure consistency in messaging, promotions, visual identity, and guest communications.
• Maintain brand standards across all digital and physical platforms.
• Develop annual brand growth strategies and marketing plans.
• Identify emerging trends and opportunities within the restaurant industry.
• Represent Paco’s at community events, networking functions, festivals, and media appearances.
• Build relationships with local business owners, community leaders, schools, universities, sports organizations, influencers, and media partners.
• Actively seek opportunities to promote Paco’s within the Indianapolis market.
• Develop and maintain a network of strategic partners capable of generating measurable revenue opportunities.
• Serve as the primary brand ambassador for the company.

Requirements

• 5+ years of restaurant, hospitality, retail, franchise, or multi-unit marketing experience.
• Proven success managing marketing campaigns that increased sales and guest traffic.
• Experience managing digital advertising budgets.
• Strong social media content creation skills.
• Experience with photography, videography, and content planning.
• Strong understanding of SEO and digital marketing.
• Experience analyzing marketing performance metrics.
• Exceptional communication and presentation skills.
• Ability to work independently and execute quickly.
• Strong project management and organizational skills.

Preferred

• Multi-unit restaurant marketing experience
• Catering or event marketing experience
• Franchise marketing experience
• Graphic design experience
• Google Analytics experience
• Meta Business Suite experience
• Restaurant POS and loyalty platform experience
• Bilingual English/Spanish

Benefits

• Employee discount
• Health insurance
• Paid time off
• Professional development assistance