Responsibilities

• Create a comprehensive marketing strategy aligned with the company's goals and objectives. This includes identifying target markets, positioning the brand, and developing marketing campaigns to increase brand awareness and drive sales.
• Collaborate with product management team to understand the features, benefits, and unique selling points of orthopedic products. Build go-to-market strategy for Freedom® Knee and Libertas® Hip product lines, including surgeon-facing clinical messaging, patient education materials, and digital campaigns tied to Pursue Life ®. Work with Product Management on new product launches.
• Oversee the digital marketing efforts, including website development and optimization, search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising campaigns. Leverage digital channels to generate leads, engage with customers, and enhance brand visibility.
• Maintain a strong and consistent brand image for the company and its products. Develop brand guidelines, ensure brand compliance across all marketing materials, and manage brand messaging and positioning.
• Collaborate with the sales team to provide them with the necessary marketing materials and sales tools. Support sales efforts by creating presentations, brochures, case studies, and other collateral that effectively communicate the value proposition of the orthopedic products.
• Own Maxx's presence at AAOS, AAHKS, and regional orthopedic meetings - from strategy and booth design to post-event ROI analysis
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives. Utilize analytics tools to track and analyze marketing data, such as website traffic, conversion rates, and ROI. Use these insights to optimize marketing strategies and tactics.
• Cultivate relationships with sales force, internal team, key opinion leaders, healthcare professionals, and industry stakeholders. Collaborate with them on educational programs, research collaborations, and other initiatives to enhance the company's reputation and influence in the orthopedic field.
• Ensure all marketing activities comply with relevant regulatory guidelines, such as FDA regulations, HIPAA, and other industry-specific regulations.
• Develop and execute DTC campaigns - including digital, social, print, and co-branded physician marketing programs - to drive patient awareness and consultation requests for joint replacement.