Marketing Director at Mockins | New York City, NY

Mockins

Marketing Director

New York City, NY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel brand marketing with a data-driven plan that links strategy, content, launches, and budget to growth.

Cross-Channel ownership: social, paid, email, and site marketing tied to goals.
Content strategy and launches: cohesive calendar, voice, visuals, and product promos.
Analytics and partnerships: extract insights from campaigns and lead influencer collaborations end-to-end.

Job Description

Responsibilities

Build and execute brand-led marketing strategies aligned to company goals.
Own cross-channel marketing including social media, paid advertising, email marketing, and website presence; optimize performance.
Manage paid campaigns on Google Ads and Meta; optimize for ROI.
Own content strategy and calendar; ensure cohesive voice and visuals across channels.
Plan, create, and publish social content; oversee posting, monitoring, and community engagement.
Lead influencer partnerships from outreach to execution.
Analyze campaigns and customer data to identify trends and drive actionable insights.
Collaborate with Creative to maintain branding across touchpoints.
Conduct market research and competitor analysis to inform positioning and direction.
Plan and execute product launches and promotional campaigns.

Requirements

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
3+ years of experience in a marketing manager or similar strategic role.
Strong understanding of digital marketing, including paid media, social platforms, and analytics tools.
Proven experience managing campaigns across Google Ads and Meta platforms.
Experience with analytics tools (Google Analytics, Meta Insights, etc.) and data-driven decision making.
Ability to think both strategically and creatively.
Strong communication and organizational skills.

Preferred

Experience in e-commerce or consumer products is a plus.

Benefits

Opportunity to shape and elevate a growing brand.
Collaborative and creative work environment.

Mockins

At Mockins, we are redefining cargo and hauling solutions for adventurers, travelers, and everyday utility users. As a leading American provider of durable, heavy-duty hauling accessories, we specialize in hitch carriers, rooftop bags, bike racks, weatherproof car covers, and storage gear—all designed to increase luggage capacity, enhance safety, and improve convenience for every journey.What We Offer:- Hitch Cargo Carriers – Standard 2” raised and exclusive 6” raised design for improved ground clearance and stability.- Rooftop Cargo Bags & Racks – Multiple sizes, including larger-than-market storage capacity for extra gear.- Dirt Bike Carriers – Innovative one-person loading system and traditional tilting ramps for effortless loading and unloading.- Safety-Enhanced Hauling Solutions – First-to-market carriers with electric trailer rear lights & a license plate holder for added visibility and compliance.- Complete Accessory Bundles – Ratchet straps, hitch stabilizers, bungee nets, and locking systems for secure transport.What Sets Us Apart?✅ Retail-Ready, High-Demand Products – Available in major retail stores and global marketplaces.✅ Industry-First Innovations – XXL roof racks, 6” raised hitch carriers, and rear trailer light systems.✅ Built for Durability & Performance – Weatherproof, rust-resistant materials built to handle any road condition.✅ Trusted Retail & Distribution Partner – Partnering with leading retailers and wholesalers worldwide.The Mockins brand is rapidly expanding worldwide, and our commitment to quality and customer satisfaction makes us a trusted partner for the world’s largest retailers.Interested in working with Mockins? Visit www.mockins.com to explore retail partnerships.

Founded in 2017

Brooklyn, New York, USA

30 employees (10 in marketing)

mockins.com