Responsibilities

• Develop and execute strategic marketing initiatives to drive admissions and increase facility census
• Build and maintain strong referral relationships with hospitals, physicians, case managers, discharge planners, and community organizations
• Represent McKinley Park Care Center within the healthcare community through networking events, community outreach, and industry partnerships
• Lead public relations efforts to enhance facility visibility and reputation
• Create marketing materials, promotional campaigns, presentations, and community education programs
• Collaborate with department leaders to ensure exceptional customer service and patient satisfaction
• Track marketing performance metrics and referral activity to identify growth opportunities
• Coordinate internal communications, newsletters, events, and community engagement initiatives
• Assist with customer satisfaction programs and resident/family engagement efforts
• Monitor healthcare market trends and competitor activity to support strategic planning

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field
• OR Five (5) years of healthcare marketing, business development, admissions, or public relations experience in lieu of degree

Preferred

• Skilled Nursing Facility (SNF), Post-Acute Care, Rehabilitation, Long-Term Care, or Healthcare Marketing experience
• Proven success developing referral relationships and growing census
• Strong presentation, communication, and relationship-building skills
• Experience working with hospitals, health systems, case managers, and community partners
• Proficiency with Microsoft Office Suite
• Ability to analyze data and develop effective growth strategies

Benefits

• Competitive salary: $130,000 - $160,000 annually
• Leadership opportunity with direct impact on facility growth
• Supportive and collaborative team environment
• Career advancement opportunities
• Meaningful work that positively impacts patients and families