Responsibilities

• Establish and lead the integrated marketing and brand initiatives to drive visitation, gaming revenue, and resort utilization.
• Ensure consistent brand positioning and messaging across all marketing channels and guest communications.
• Evaluate market trends, guest insights, and competitive activity to identify strategic opportunities that enhance market share and brand relevance.
• Partner with gaming and resort leadership to align marketing initiatives with operational priorities, including casino gaming, hotel and RV, food and beverage, spa, retail, and entertainment offerings.
• Lead marketing strategies that increase guest visitation, rated play, resort occupancy, and cross-property guest engagement.
• Coordinate marketing support for property events, promotions, and entertainment programming to drive visitation and regional awareness.
• Collaborate with loyalty marketing, player development, and database marketing teams to ensure marketing strategies support guest loyalty programs and reinvestment strategies.
• Oversee the development and execution of advertising and marketing campaigns across digital, broadcast, print, social media, and emerging platforms.
• Direct agency partnerships, media planning, and creative strategy to maximize marketing effectiveness and return on investment.
• Ensure digital marketing initiatives including website, social media, on-property digital, and online advertising align with brand standards and marketing objectives.

Requirements

• Ten (10) years of progressive leadership experience in a business to consumer (B2C) marketing position; preferably within the gaming, hospitality, entertainment, or resort industry.
• Seven (7) years of management experience leading marketing teams or related functional areas.
• Demonstrated experience managing integrated marketing campaigns, advertising strategies, and brand development initiatives.
• Experience overseeing marketing budgets, vendor relationships, and agency partnerships.
• Ability to obtain and maintain Tribal Gaming License
• Ability to work nights, weekends, and holidays when required by business needs
• Ability to maintain consistent, regular attendance
• Valid driver’s license and insurability if operating a Tribal vehicle
• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or related field.

Preferred

• Master’s degree in Business Administration (MBA) or related discipline preferred.
• Experience working in a Tribal gaming environment or highly regulated industry preferred.