Responsibilities
• Develop, implement, and evaluate a comprehensive marketing, communications, and public relations strategy that aligns with organizational goals and growth initiatives.
• Build and strengthen awareness of CRMC services, providers, programs, and community impact through targeted marketing campaigns.
• Facilitate internal and external communications while ensuring a consistent brand image and messaging across all communication platforms.
• Develop marketing plans and promotional strategies for new providers, service lines, programs, and organizational initiatives.
• Track and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Serves as CRMCs Public Information Officer – following FEMA Guidelines
• Lead the development and execution of CRMC's digital marketing strategy, including website, social media, email marketing, online advertising, and emerging communication channels.
• Manage and continuously improve the CRMC website, ensuring content remains accurate, current, user-friendly, and optimized for search engines (SEO).
• Develop and maintain a robust content calendar for social media platforms, websites, newsletters, and digital campaigns.
• Create, produce, and distribute engaging multimedia content including videos, photography, graphics, animations, podcasts, and other digital assets.