Responsibilities

• Marketing Strategy and Systems: Run and sharpen the marketing system we have so it brings in more guests and gets them back more often.
• Keep a 90 day calendar running across all locations, built ahead of the season instead of during it.
• Keep our processes documented and current so the work never lives in one person’s head.
• Supporting Private Dining and Off Site Events: Work alongside our private dining & events team. They own the inquiries, the follow up, and the vendor relationships. You make their phone ring and email inbox overflow.
• Drive demand through campaigns, content, paid ads, and outreach to planners, corporate accounts, and local organizations.
• Design private dining menus, packages, and printed materials, all held to our brand standards with approval from the DOP & Private Events Director
• Pitch in wherever the team needs you, including working off site events with them.
• Shoot photos and video at events and use it for marketing to book the next one.
• Guest Acquisition and Paid Advertising: Run Google and Meta campaigns that reach people who do not know us yet.
• Bring new guests into the dining rooms, fill slow shifts, push seasonal and menu features, and generate event inquiries.

Requirements

• 3+ years in marketing, preferably restaurants, hospitality, or another business with more than one location.
• Social accounts you have run yourself, with content you made.
• Real experience in Google Ads and Meta Ads Manager: building audiences, managing budget, and reading the numbers.
• Strong Canva skills. You will design your own graphics, menus, flyers, and event materials, and they have to look like they came from us.
• Web design experience. Our website will be yours to build and maintain.
• Comfortable shooting and editing photos and video on a phone, and you write like a person.
• Organized enough to juggle several locations, a content calendar, and an ad budget.
• Available nights and weekends, and willing to be on site working events.
• Ability to stay organized & manage time, workload, and calendar
• Ability to communicate well and have a live presence with your staff members

Preferred

• Adobe Creative Suite.
• Event, catering, or group sales experience.
• Experience opening a new restaurant or retail location.
• Familiarity with POS reporting, reservation platforms, email and SMS tools, and Marqii.
• Baltimore roots and knowledge of this market.

Benefits

• Health, dental, and vision insurance (voluntary)
• 401(k) program (voluntary)
• Paid time off
• Some flexibility to work remotely, as long as the restaurants and events are covered
• Dining benefit at all locations
• Parental leave
• Retirement plan
• Vision insurance