Marketing Director at Lost Pines Toyota | Bastrop, TX | $20/hr – $30/hr

Marketing Director

Bastrop, TX (Unknown)

$20/hr – $30/hrSenior Level2+ years exp

Posted 2 months ago

Job Summary

Own the dealership’s social presence and community programs, turning content and partnerships into local visibility and lead flow.

Social Content & Engagement: plan, create, and manage multi-platform posts to promote offerings and respond to customers
Partnerships & Agency Liaison: align agency work with brand goals and ensure smooth cross-team communication
Analytics & Optimization: monitor performance metrics, adjust tactics, and report insights to drive outcomes

Job Description

Own social media and community engagement for the dealership, coordinating content, reputation, and partnerships to support sales and local visibility.

Plan, create and manage social media content across multiple platforms (Facebook, Instagram, TikTok, etc.) to promote dealership offerings
Be a liason between our advertising agency and our company and brand ensuring effective communication with the team and success of marketing efforts
Track analytics and prepare performance reports, adjusting strategies based on insights
Online reputation management including responding to customer inquiries, comments and reviews
Create digital and print marketing materials
Manage Google Business Profiles for the dealership in order to improve SEO and visibility
Manage employee marketing materials such as headshots, nametages and business cards
Work with website platform to ensure efficient and optimized performance that aligns with company's goals
Maintain community health partnerships. This includes coordinating, planning and marketing events in partnership with other nonprofits and businesses
Create and distribute a quarterly newsletter

Lost Pines Toyota

Lost Pines Toyota is a community-driven Toyota dealership in Bastrop, Texas. Proudly serving surrounding Texas communities.About Carlos LirianoCarlos Liriano is a true example that the American Dream is alive and well. Born in Cuba, Carlos and his parents immigrated to America and made a home in New Orleans, Louisiana when he was nine years old.Over the course of 30 years, Carlos gained valuable experience climbing the ranks of various automotive organizations in Louisiana and Texas. With the experience of opening both Toyota of Slidell and Northshore Toyota as General Manager, he consistently led teams to leadership in market share with innovative techniques and proven procedures. This experience has been exemplified by being recognized for Market Share Leadership in both car & truck sales by Gulf States Toyota. In addition, his tenure with Toyota has led to numerous President’s Awards, Pinnacle Awards and recognition by Toyota Motor Sales for Sales & Service Excellence. This success and leadership continues with the establishment of Lost Pines Toyota in Bastrop, Texas where he is the Dealer Principal.Awards2019 Best of Bastrop Car Dealership2018 TIME Dealer of the Year Nominee2017 NAMAD Diversity Advocacy Award2012-2017 Best of Bastrop County Car Dealership2015 & 2016 Outstanding support to the Texas Military Department Best Warrior Competition2015 Bastrop Chamber of Commerce Point of Light2015 NAMAD Innovation Award2014 & 2015 Toyota President’s Award2014 -2015 Community Partner of the Year – Bastrop ISD2014 Keep Texas Beautiful Business / Industry-Innovation 2nd place Gold LEED Facility Award 20132013 Congressional Recognition – Chamber Emerging Business of the YearTexas Governor / Texas Workforce Commission State of Texas Small Business AwardAssociations:Toyota Lexus Minority Owners Dealership Association – Board of DirectorsTexas Automobile Dealers AssociationNational Automobile Dealers AssociationNational Association of Minority Automo

Founded in 2012

Bastrop, Texas, USA

44 employees (2 in marketing)

www.lostpinestoyota.com