Responsibilities

• Develops marketing strategies and delivers campaigns to engage our audience while driving response
• Develops and implements brand strategies and determines channels, tools and content for organizational growth opportunities.
• Identifies high-impact strategic opportunities and develops effective campaigns that deliver advancement results.
• Leads individual marketing teams to execute against campaigns, programs and projects across an expanse of portfolio areas.
• Identifies and reports metrics regarding campaign/program/project effectiveness.
• Manages revenue, expense, operations and goals for their team.
• Delivers appropriate business rationale and analysis to support specific program/event/communication opportunities.
• Integrates strategies across multi-channeled approach and explores opportunities and ideas for cross-channel development.
• Reviews and advises on creative briefs and marketing materials when necessary.
• Delegates specific tasks and execution of various tactics to other team members.

Requirements

• 8 + years of marketing experience
• Leadership skills that inspire and influence your team and the organization
• Incredible idea generation and a vision to make them happen
• Stellar organizational skills to help manage projects
• Ability to deliver campaigns across traditional and nontraditional channels (social, experiential, environmental, etc)

Preferred

• Commanding presentation skills to show your work and gain buy in
• Hunger for what’s next and new
• Great attitude | How we get the work done is as important as the work we do; positivity and inclusiveness required

Benefits

• WFAA is committed to provide our employees with an environment that is inspiring, creative and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!
• The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.