Responsibilities

• Take our pay-per-click advertising away from the outside agency and run it yourself, in house
• Bring the internet listing accounts the agency currently manages back under our own control
• Own the Google Ads accounts for every community — build them, budget them, and tune them every week
• Drive cost per lead down and lease volume up, and be able to prove both with numbers
• Build social media for our properties from zero — pick the platforms, create the content, and run it
• Update our property websites yourself — you will be in the template making changes regularly, not sending requests to a vendor
• Build and manage one marketing budget for the whole portfolio
• Negotiate all internet listing contracts as one company instead of 32 separate buyers
• Track every lead — where it came from, what it cost, and whether it turned into a lease
• Own our brand: logo, colors, fonts, signs, photography, video, and floor plans

Requirements

• Real hands-on pay-per-click experience — you have personally built and managed Google Ads accounts, not just reviewed an agency report
• You can talk about your own cost per lead numbers and exactly what you did to improve them
• 5+ years marketing apartments, including work across more than one property
• A good eye for web design, and the ability to make changes on a template website yourself
• Social media experience — you have built or run business accounts and know what actually gets engagement
• Experience buying and negotiating internet listing contracts
• Hands-on with Yardi or RentCafe (or a similar system), Google Ads, Google Analytics, and Google Business Profile
• Comfortable in a spreadsheet — you can build a budget and defend it
• Able to work full time in our La Jolla office and travel quarterly to the markets
• Bachelor’s degree preferred, not required if the experience is there

Benefits

• Health benefits, paid time off, and holidays
• A seat at the table — you report to ownership and your decisions stick
• A clean slate — you are building this function, not inheriting someone else’s