Responsibilities

• Act as primary liaison between agency and client. Manage accounts autonomously and proactively address client needs.
• Participate in initial campaign kick-off meeting with new client.
• Lead strategic marketing meetings and client presentations.
• Lead all other client meetings.
• Draft recommended scopes of work and budgets for account strategist approval before going to the client.
• Attend client events and perform research, press management, social media posting, photo/video art direction, etc. as needed.
• Collaborate with account and creative teams, as well as specialists, to execute results- driven campaigns.
• Conduct primary and secondary quantitative and qualitative research and work with account strategist to create strategic analyses and develop personas as well as strategic and tactical plans.
• Lead creative team in brand identity, concept and message platform development.
• Participate in new campaign on-boarding process.

Requirements

• Minimum of 3 years of marketing experience required.
• 5+ years marketing experience strongly preferred. Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
• Marketing agency, B2B event and/or association experience preferred.
• Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
• Travel up to 25%

Preferred

• Bachelor’s degree in related field preferred.
• Master’s degree in related field may be used in lieu of one year of required experience.
• Marketing agency, B2B event and/or association experience preferred.

Benefits

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Eligible for agency bonus opportunities