Responsibilities

• Develop, own, and execute the company's overall marketing strategy and roadmap, establishing clear goals, KPIs, and reporting to measure and improve results.
• Lead the development of creative campaigns and maintain consistent brand messaging and positioning across all marketing channels.
• Own the company's social media and content strategy, building systems to grow audience, engagement, and brand awareness while telling veteran stories that highlight our mission.
• Develop and manage the company's organic SEO strategy, identifying content opportunities and tracking traffic, rankings, and conversions.
• Identify and build marketing partnerships and community initiatives with veteran organizations, businesses, influencers, and other partners to expand reach.
• Establish a consistent testing framework across marketing channels, tracking key KPIs and using data to drive campaign performance and optimization.
• Build the processes, systems, and infrastructure needed for the marketing department to scale, managing internal resources as well as outside agencies, contractors, and vendors.
• Other duties as assigned.

Requirements

• Demonstrated experience developing and executing marketing strategies across multiple channels.
• Strong understanding of digital marketing, social media, content, SEO, and campaign development.
• Experience using analytics and KPIs to evaluate and improve marketing performance.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• Experience managing employees, contractors, agencies, or marketing partners.
• Ability to operate independently while collaborating closely with leadership.
• Experience marketing to veterans, military families, healthcare consumers, legal services, financial services, or other mission-driven audiences is a plus.

Preferred

• Experience marketing to veterans, military families, healthcare consumers, legal services, financial services, or other mission-driven audiences is a plus.

Benefits

• Full-time, fully remote position with a flexible work environment
• Generous PTO
• Paid company holidays
• Professional development and advancement opportunities
• Ongoing support and collaboration from an engaged leadership team
• The opportunity to have a direct impact on a rapidly growing organization
• Meaningful work that makes a difference in the lives of disabled veterans