Marketing Director (Flexible)

Chesterfield, MO (Hybrid)

Salary Not AvailableDirector/Executive

Posted 2 days ago

Job Summary

Own and drive multi-platform marketing strategy from ideation to execution, overseeing paid media, performance analysis, partnerships, and brand stewardship across digital channels.

  • Lead cross-channel campaigns and CAC accountability
  • Build and optimize affiliate and ambassador programs
  • Collaborate with leadership to translate vision into marketing strategy and ensure deliverables

Job Description

Responsibilities

  • Lead all multi-platform marketing efforts across digital and print channels
  • Manage all marketing project strategy from ideation through execution
  • Oversee all paid advertising — both print and digital
  • Drive paid social strategy and execution across Meta (Facebook & Instagram), TikTok, Pinterest, and Reddit
  • Analyze platform performance, identify growth opportunities, and implement improvements
  • Manage and grow our affiliate and ambassador programs
  • Collaborate with the CEO to translate company vision into marketing strategy
  • Own the Cost of Customer Acquisition and hold partners accountable for performance
  • Champion the Cotton Cuts brand across all member touchpoints
  • Set your own cadence and schedule around what works for you and the team's deliverables

Requirements

  • Demonstrated experience leading multi-platform digital marketing campaigns
  • Hands-on knowledge of Meta Ads Manager, TikTok Ads, Pinterest Ads, and Reddit Ads
  • Strong analytical skills — you love data and use it to make decisions
  • Ability to work independently and take ownership of outcomes
  • Experience in ecommerce or subscription-based businesses preferred
  • Prior marketing experience at any level — we care about skills, not recency of employment
  • Ability to commit to consistent availability around agreed-upon deliverables
  • Comfort learning new tools and platforms (training and support provided)
Cotton Cuts logo

Cotton Cuts

4.3 Glassdoor

Cotton Cuts is an online provider of premium, precut textiles for the maker community. Cotton Cuts collects customer preferences and delivers a product that matches their unique quilting style as well as fabrics in their favorite color combinations on a monthly recurring basis. Cotton Cuts shipped our first boxes in October, 2016.Cotton Cuts collects 4 dimensions of preference and has a proprietary algorithm that optimizes the customer experience. The customer has input over the product they receive while still retaining the element of surprise that comes with a monthly delivery. Cotton Cuts has the advantage to be the first mover to provide a subscription service that integrates customer preference. Competitors aren’t able to deliver on the true customer experience required to customize the offering. Cotton Cuts is doing just that. In February of 2017, Cotton Cuts licensed a “project of the month” program from a designer in New Zealand. This program runs over 10 months and is offered 2 times a year – a very attractive business with high margins and nearly guaranteed 10 months of revenue.In June of 2017, Cotton Cuts acquired Stash Builder Box, a line extension for Cotton Cuts. This acquisition opened the door into another market of quilters seeking customization with their fabric subscription offerings. This acquisition doubled the size of Cotton Cuts overnight.Alliances have been formed with local fulfillment and light manufacturing partners. Cotton Cuts has partnered with Valley Industries (North County), a workshop for disabled workers in the St. Louis region. Valley has provided all of the manufacturing required to support Cotton Cuts finished products. They have the infrastructure to be able to scale with Cotton Cuts as the enterprise grows and create more jobs for those most in need in the St. Louis Region. Email: help@cottoncuts.com

Founded in 2016
Chesterfield, Missouri, USA
7 employees (3 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
2 (29% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Seed

Funding History

  • Jan 2018
    Seed

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
25.3%
Direct
60.5%
Referral
6.4%
Social
5.7%
Paid
1.9%

Headcount Trend

Current headcount: ~7
Cotton Cuts logo

Marketing Director (Flexible)

Cotton Cuts · Chesterfield, MO · Hybrid