Responsibilities

• Own FARE’s marketing strategy and growth roadmap , including brand positioning, customer acquisition, retention, CRM, loyalty, local store marketing, and multi-channel campaigns tied to traffic, sales, engagement, and new-store performance.
• Lead and develop the marketing team while managing agency and external partner relationships, setting priorities, creating accountability, and ensuring campaigns consistently reflect the FARE brand.
• Drive customer growth and retention across email, SMS, loyalty, paid media, social, influencer partnerships, promotions, and lifecycle marketing, with a focus on increasing frequency, engagement, and customer lifetime value.
• Own local store marketing and cross-functional campaigns , partnering with Operations and Catering to build awareness, strengthen community relationships, increase restaurant traffic, and grow catering and restaurant-level revenue.
• Lead new restaurant and new-market marketing , including pre-launch awareness, customer acquisition, PR, influencers, community partnerships, grand openings, and post-launch traffic strategies. Build a repeatable opening playbook that can scale across Chicago, Charlotte, and future markets.
• Own marketing performance and infrastructure , including the budget, KPIs, ROI analysis, campaign reporting, seasonal and menu launch strategy, marketing processes, and scalable systems that can support a growing restaurant portfolio.

Requirements

• 7+ years of progressive marketing experience , including leadership responsibility within a multi-unit restaurant, hospitality, retail, food, or consumer brand.
• Proven experience developing and executing marketing strategies that drive customer acquisition, traffic, retention, and revenue .
• Experience leading a marketing team and managing external agencies, vendors, and partners.
• Strong analytical and digital marketing capabilities, including experience with CRM, email/SMS, paid media, web analytics, loyalty, and campaign performance reporting . Experience with Google Analytics, Klaviyo, Tableau, or comparable platforms is a plus.
• Experience owning and allocating a meaningful marketing budget and evaluating ROI across channels.
• Strong cross-functional leadership skills and the ability to operate in a fast-growing, entrepreneurial environment where leaders move comfortably between strategy and execution .
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

Preferred

• Multi-unit restaurant, QSR, or fast-casual experience; hands-on experience with new restaurant or market launches; and familiarity with the Chicago and/or Charlotte markets.

Benefits

• Health, Dental, Vision, 401(k), Paid Parental Leave, Employee Meal Benefit