Responsibilities

• Develop and execute the annual marketing strategy to drive brand awareness, lead generation, and revenue growth for Europa and our partner brands.
• Oversee all digital marketing channels, including SEO/SEM, email marketing, paid media, and social media platforms to optimize customer acquisition costs (CAC) and lifetime value (LTV).
• Collaborate closely with the Sales team to create impactful distributor catalogs, trade show activations, sales enablement tools, and retail promotion strategies.
• Maintain visual and narrative consistency across all platforms. Oversee content creation, copywriting, and graphic design for print and digital assets.
• Establish key performance indicators (KPIs) for all marketing campaigns. Analyze market trends, competitor landscapes, and campaign data to provide actionable insights to the executive team.
• Mentor, grow, and manage the internal marketing team and external agencies. Oversee the allocation and tracking of the annual marketing budget.

Requirements

• 8+ years of progressive marketing experience, with at least 3 years in a leadership role (Marketing Manager, Director, or Head of Marketing).
• Strong background in the sports nutrition, dietary supplement, fitness, or consumer packaged goods (CPG) industry is highly preferred.
• Proven experience navigating wholesale/distributor marketing environments and e-commerce platforms (e.g., Shopify, Amazon, B2B portals).
• Hands-on experience with marketing automation tools (Klaviyo, HubSpot), Google Analytics 4 (GA4), CRM platforms, and ad managers (Meta, Google Ads).
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA is a plus).

Preferred

• MBA is a plus

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance