Responsibilities

• Develop and execute eCommerce marketing strategies to drive revenue growth across each modality, including customer acquisition and retention strategies to ensure growth objectives are met across critical targets
• Lead and manage an agile digital marketing team spanning paid media, lifecycle, communications, brand, and analytics
• Partner with cross-functional teams to align eCommerce initiatives enterprise-wide and sustain digital innovation
• Guide customer communication, brand positioning, and analytics efforts across all digital touchpoints. Lead team across marketing disciplines to deliver best in class eCommerce marketing
• Responsible for all analytics and measurements across total marketing activity system ($1B spending)
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
• Must be able to perform the essential functions of this position with or without reasonable accommodation.

Requirements

• Bachelor’s degree in business, marketing, or related field
• 10+ years of progressive experience in eCommerce or digital marketing
• Experience in roles such as eCommerce marketing manager, eCommerce brand manager, senior eCommerce digital communication manager, influencer and affiliate marketing manager, eCommerce strategic planner, or manager of measurement/analytics
• Proven experience developing and executing enterprise-scale eCommerce growth strategies
• Ability to integrate company-wide alignment across a matrixed organization
• Proven ability to lead, mentor, and scale high-performing, agile marketing teams
• Exceptional communication skills
• Decisive, data-informed decision maker comfortable with ambiguity and scale

Preferred

• Master’s or advanced degree
• Experience leading digital transformation or innovation initiatives
• Experience operating in complex, matrixed or enterprise environments
• Prior ownership of marketing measurement or attribution frameworks at scale