Responsibilities

• Lead marketing strategy and integrated marketing initiatives.
• Develop and implement DRA's annual marketing strategy, translating organizational priorities into audience-focused marketing goals supported by activities with measurable objectives.
• Establish annual marketing priorities and maintain an integrated marketing calendar that aligns campaigns, programs, events, organizational initiatives, and key audiences.
• Serve as the organization4s primary marketing resource, providing strategic guidance to DRA leadership and staff on marketing opportunities, audience engagement, positioning, and channel strategy within DRA4s broader communications strategy.
• Translate marketing strategy into audience-specific approaches that strengthen awareness and engagement with Downtown Raleigh, DRA programs and services, downtown businesses, and key organizational initiatives.
• Monitor market, audience, competitive, and industry trends and translate insights into marketing opportunities and recommendations.
• Lead and execute cross-functional marketing projects, establishing priorities, workflows, timelines, responsibilities, and accountability while coordinating with staff across the organization.
• Lead integrated marketing campaigns from concept through evaluation, including campaigns for First Friday Raleigh, Downtown Raleigh Restaurant Week, Holiday Hub, the Downtown Raleigh Gift Card, and other organizational initiatives.
• Develop campaign strategies, creative briefs, project timelines, production schedules, channel plans, and deliverables.
• Determine appropriate marketing channels and tactics based on campaign objectives, target audiences, available resources, and performance data.

Requirements

• Bachelors degree in Marketing, Communications, or a related field, or an equivalent combination of education, experience, knowledge, and skills.
• At least 7 years of progressively responsible experience in marketing, with demonstrated experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated experience managing marketing budgets, vendors, external partners, and multiple concurrent projects.
• Experience using marketing analytics, audience insights, and performance data to evaluate campaigns and inform strategy.
• Experience working in a nonprofit, destination marketing organization, hospitality/tourism organization, arts or cultural organization, or similarly mission-driven environment is preferred.

Preferred

• Experience marketing a place, destination, organization, event portfolio, community, or similarly multifaceted brand is a plus.

Benefits

• generous benefits package