Marketing Director, Community

Miami, FL (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 5 months ago

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Job Summary

Drive the global Community sector marketing strategy and align regional execution with global standards.

  • Owns and leads the global marketing strategy for the Community sector.
  • Must-have: 15+ years of experience in strategic global marketing.
  • Standout: Proven ability to align regional execution with global standards.

Job Description

Responsibilities

  • Owns and leads the global marketing strategy for the Community sector and practices.
  • Defines and evolves the practice’s value propositions, differentiators, and positioning, in partnership with Centers of Excellence (COEs)
  • Authors and maintains the practice’s global marketing plan and campaign roadmap
  • Partners with regional markets to align practice strategies with regional priorities and office-level growth plans, enabling localized execution while maintaining clear global standards and non-negotiables
  • Provides actionable campaign briefs to COEs to guide campaign delivery across regions , ensuring initiative s are aligned with practice priorities and drive measurable ROI while maintaining strategic oversight of team capacity, campaign pipeline, and budget allocation
  • Partners with the Brand COE to develop and activate a distinctive brand strategy for the practice that elevates its expertise , design excellence, innovation, and impact in the marketplace
  • Lead s integrated campaigns, content, events, and recognition strategies that showcase the practice’s work, insights, and people—strengthening visibility, influence, and market position through channels such as awards, PR, digital platforms, and speaking engagements
  • Reports regularly to Global Practice Director and VP of Marketing Strategy on performance and contribution to global growth
  • Partners with other Practice Marketing Directors to share best practices across practices

Requirements

  • Bachelor’s degree in Marketing or related degree
  • Typically with 15+ years of experience in strategic global marketing
  • Experience in InDesign, Photoshop and Illustrator graphic software
  • Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
  • Prior experience in architecture/interior design preferred
  • Proven ability to work across and influence stakeholder groups, functional areas, geographies, and differing levels of seniority
  • Successful track record with managing a team and performing duties in a fast-paced environment
  • Experience in logistics management including connecting people and resources to the right place at the right time
  • Excellent analytical skills with the ability to measure contribution to growth
  • Excellent attention to detail and commitment to excellence
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HKS, Inc.

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HKS is a global firm of architects, designers, planners and advisors who create places noted for their beauty and performance. Our 1,500 people in 27 offices are united by the belief that an environmental, social and governance approach to design achieves design excellence. In 2023, we became a carbon neutral firm. We value honesty, diversity and inclusion and we celebrate creative thinking. In partnership with our clients and collaborators, we craft powerful ideas and solutions. Together we create places that stand apartWe nurture a culture of extraordinary people with curious and creative minds who are passionate about delivering elegant solutions. We also have a dedicated research team devoted to discovering processes and ideas that improve outcomes for everyone. In everything we do, we're mindful of the fragility of all life and of the planet.

Founded in 1939
Dallas, Texas, USA
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95% CEO approval

Marketing Team

Median Career Experience
15 years
Median Tenure
3.1 years

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