Marketing Director

Reston, VA (On-site)

$161K/yr – $201K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the GovCon marketing engine: define the federal buyer messaging, run an integrated plan across digital, content and events, and craft collateral that moves the pipeline. Build and mentor a marketing team, steward external partners, and track KPI driven outcomes while staying ahead of GovCon trends and awards that add credibility.

  • Brand ownership: position messaging for federal decision makers.
  • Pipeline drive: integrated plan spanning digital, content, events, and capabilities outreach.
  • Team and governance: recruit/mentor, manage agencies, and report on ROI and pipeline influence.

Job Description

Responsibilities

  • Defines and owns C5MI’s brand positioning, messaging, and value proposition for federal agency audiences and procurement decision-makers.
  • Develops and executes an integrated marketing plan spanning digital, content, events, and capabilities-based outreach aligned to C5MI’s capture and BD pipeline.
  • Creates compelling collateral — capability statements, white papers, case studies, web content, and proposal marketing narratives — that differentiates C5MI in the GovCon market.
  • Manages and holds accountable third-party marketing agencies, design firms, PR vendors, and conference partners.
  • Partners with Business Development and Capture teams to support opportunity pursuit, RFI responses, and pre-solicitation positioning activities.
  • Builds and leads C5MI’s marketing team as the company grows, including hiring, mentoring, and setting performance expectations.
  • Tracks and reports on marketing KPIs including pipeline influence, brand reach, content performance, and ROI on marketing spend.
  • Maintains awareness of GovCon market trends, competitor positioning, and the federal IT/ERP landscape to keep messaging current and relevant.
  • Owns C5MI’s awards and recognition strategy — identifies, recommends, and leads submissions for high-value GovCon awards (e.g., Washington Technology Fast 50, GovCon Awards, AFCEA, ACT-IAC recognition programs) and SAP partner distinctions that build credibility with federal buyers and agency decision-makers.
  • Drives strategic positioning within the SAP ecosystem: amplifies C5MI’s standing as a trusted federal SAP partner through SAP NS2 engagement, partner community visibility, and thought leadership that reaches SAP account teams and agency stakeholders.
  • Owns C5MI’s events strategy end-to-end: determines which conferences, trade shows, and agency industry days to attend or sponsor (e.g., SAP Sapphire, AFCEA TechNet, agency-specific industry days), manages logistics and staffing, and ensures every C5MI appearance drives brand awareness and pipeline.
  • Adheres to all certified processes as part of our commitment to maintaining the highest standards of quality and information security, which includes actively participating in quality assurance activities and ensuring the protection of sensitive information in accordance with our security policies.
  • Performs other related tasks as assigned by direct supervisor.
  • Employee Development & Capability Building: Develops employees through coaching, mentoring, training, and stretch assignments; identifies skill gaps and development needs; and supports succession planning and talent pipeline readiness within scope.
  • Engagement, Culture & Team Effectiveness: Fosters an inclusive, respectful, high‑performing environment; promotes accountability and collaboration; and reinforces company values, behavioral expectations, and professional standards.
  • Workforce Planning & Resource Oversight: Plans, assigns, and prioritizes work to meet delivery, quality, and timeline goals; manages workloads and staffing within approved parameters; and escalates resource risks or constraints as needed.
  • Policy, Compliance & Risk Management: Applies company policies and employment practices consistently; partners with HR on employee relations matters; and identifies and mitigates people, delivery, and compliance risks.
  • Communication & Stakeholder Alignment: Communicates expectations, decisions, and changes clearly; aligns team or organizational objectives with business priorities; and collaborates effectively across matrixed, cross‑functional, or client environments.

Marketing Team

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