Responsibilities

• Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
• Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
• Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.
• Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
• Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
• Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects.
• Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
• Build and manage External Creative Agency Partner relationships.
• Set, track, and hold agency partners accountable against assigned business objectives.
• Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Insurance category experience a plus.
• Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.
• Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.
• Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
• Skilled at managing large scale programs for both B2B and B2C activations.
• Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work.
• Experience working with external Creative and Media agency partners.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
• Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions.

Preferred

• Preferred Qualifications: The success of this role will be highly dependent on being able to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
• This person needs to be comfortable with working with external agency partners as well as our internal marketing organization.
• This is both a right and left brained role—we need someone who is comfortable with data, analytics, creativity, and an advertising strategy which is compelling on both emotional and functional levels.
• Has a strong understanding of content production across multiple mediums (Broadcast, Social, Digital, experiential).

Benefits

• The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
• This is a unique opportunity to join a rapidly evolving, successful brand marketing team.