Marketing Director, Bone IMPACT, US Bone Health Business Unit

Thousand Oaks, CA (Remote)

$184K/yr – $249K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own the enterprise above-brand strategy for bone health by shaping ecosystem partnerships, governance, and market activation to advance osteoporosis awareness, diagnosis, treatment, and fracture prevention.

  • Translate external insights into scalable enterprise strategies and pilot initiatives.
  • Lead cross-functional collaboration across Marketing, Medical, Health Systems, Government Affairs, Advocacy, Value & Access, HEOR, and external partners.
  • Define success measures and monitor performance to refine priorities.

Job Description

Responsibilities

  • Develop the long-term Bone IMPACT vision and enterprise strategy aligned with Bone Health business priorities.
  • Identify emerging opportunities that strengthen the osteoporosis ecosystem and accelerate disease awareness, diagnosis, treatment, and fracture prevention.
  • Lead above-brand market-shaping initiatives by aligning priorities across Marketing, Medical, Health Systems, Government Affairs, Corporate Communications, Advocacy, Value & Access, HEOR, and other key functions.
  • Establish governance and integrated planning to align initiatives, partnerships, sponsorships, and investments around shared strategic priorities.
  • Incubate innovative capabilities, evaluate impact, and transition mature initiatives to long-term business owners while identifying new opportunities for growth.
  • Build trusted relationships with national medical societies, advocacy organizations, professional associations, health systems, technology companies, policy organizations, and other influential stakeholders.
  • Convene strategic coalitions and partnerships that advance shared priorities through education, advocacy, innovation, and implementation initiatives.
  • Represent Amgen as a trusted enterprise partner committed to advancing the osteoporosis ecosystem.
  • Monitor the external environment to identify new partnerships, collaborations, and market-shaping opportunities.
  • Develop enterprise above-brand communication and market activation strategies that elevate osteoporosis as a national healthcare priority.

Requirements

  • Doctorate degree and 4 years of marketing, communications, public affairs, advocacy, commercial, medical, or related biotechnology experience
  • OR
  • Master's degree and7 years of marketing, communications, public affairs, advocacy, commercial, medical, or related biotechnology experience
  • OR
  • Bachelor's degree and 9 years of marketing, communications, public affairs, advocacy, commercial, medical, or related biotechnology experience

Preferred

  • MBA, MPH, MHA, or other advanced degree.
  • 10+ years of progressively increasing responsibility within biotechnology, healthcare, advocacy, communications, consulting, or related industries.
  • Demonstrated success developing enterprise or above-brand strategies that influence healthcare markets beyond individual products.
  • Experience building strategic partnerships with national medical societies, advocacy organizations, health systems, policy organizations, technology companies, or other influential stakeholders.
  • Experience leading complex cross-functional initiatives and influencing senior leaders without direct authority.
  • Understanding of the U.S. healthcare ecosystem, including health systems, policy, advocacy, population health, quality improvement, and value-based care.
  • Experience leading strategic communications, public awareness, advocacy, stakeholder engagement, or market activation initiatives within healthcare or other highly regulated industries.
  • Demonstrated ability to identify emerging opportunities and translate insights into innovative strategies and executable business plans.
  • Demonstrated ability to develop market-shaping strategies while navigating legal, regulatory, and compliance requirements.
  • Strong executive presence with exceptional communication, facilitation, and relationship-building skills.

Amgen

4.1 Glassdoor

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.For more information, visit Amgen.com and follow us on X, LinkedIn, Instagram, TikTok, YouTube and Threads. 🔗 Community Guidelines: https://wwwext.amgen.com/community-guidelines🔗Global Privacy Statement Directory: www.amgen.com/dpSpecial Advisory: Please be cautious of scam recruitment offers claiming to be from Amgen. Such scams may come from various sources, including fake websites and/or unsolicited emails and seek to obtain personal data or payment from victims by offering jobs that do not exist. Please be advised that Amgen would never ask for payment to progress a job application. When in doubt, please check to see if the position in question is posted on this website before applying. Additionally, please report any suspicious recruiting activity to https://complaint.ic3.gov/ and thank you for your assistance.

Founded in 1980
Thousand Oaks, California, USA
37K employees (1,491 in marketing)
83% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
512K
Traffic Source Mix
Search
39.7%
Direct
42.4%
Referral
7.2%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~38.1K

Marketing Team

Marketing Team Size
1,259 (3% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$28.5B
Last Raise
Post IPO Debt, 3 years ago

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