Marketing Director in Assisted Living

West Springfield, MA (Unknown)

$65K/yr – $75K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Own the end-to-end marketing and outreach program to drive occupancy and move-ins, while forging strong referral partnerships and coordinating community events.

  • Lead marketing and outreach to meet occupancy targets
  • Build referral relationships with hospitals, SNFs, social workers, and case managers
  • Coordinate community engagement events and track outcomes

Job Description

Responsibilities

  • Create and execute marketing and outreach strategies to maintain high occupancy.
  • Conduct tours, follow-ups, and personalized outreach to convert leads into move-ins.
  • Build strong relationships with referral partners (hospitals, skilled nursing facilities, rehabs, social workers, case managers, etc.).
  • Coordinate community engagement events and professional networking opportunities.
  • Contribute to digital marketing, advertising, and social media campaigns in collaboration with regional support.
  • Track and report activity.
  • Support smooth resident transitions and coordinate with other departments.

Requirements

  • Strongly preferred experience in marketing/sales, ideally in senior living, healthcare, or hospitality
  • Excellent interpersonal and communication skills
  • Strong organizational skills and goal-oriented mindset
  • Knowledge of assisted living and memory care services is a plus

Benefits

  • Competitive base salary (Scale based on experience $65,000-$75,000+ with a solid bonus structure, and a $10,000 SIGN ON BONUS!)
  • Health Insurance
  • Paid time off and holidays
  • Supportive team culture and meaningful work

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

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Marketing Director in Assisted Living

Monastery Heights · West Springfield, MA · Unknown