Responsibilities

• Represent marketing in executive planning; set annual objectives and 90-day tactics.
• Define growth KPIs, reporting cadence, an lead audits, ideation and benchmarking.
• Design and execute integrated campaigns across commercial, wealth, and consumer segments to drive products and services (i.e. deposits, HNW acquisition, digital adoption, client education).
• Own CRM, attribution, and dashboards; deliver weekly/monthly insights and use analytics to optimize targeting, channel mix (brand, digital, email, CRM, paid, SEO/SEM) and ROI.
• Partner with Private Client, Commercial, Treasury, ACWM, and Relationship teams on go-to-market (GTM) plans, events and sales enablement.
• Ensure collateral and campaigns communicate value and produce measurable outcomes.
• Set brand/creative standards; improve workflow and production quality.
• Approve client-facing materials for regulatory compliance and audit readiness; lead PR and external communications with executive leadership alignment.
• Set, manage and report the annual marketing budget and forecast.
• Select/manage strategic vendors and major projects (annual report, website, platform migrations); delegate tasks to direct reports/vendors.
• Recruit, mentor and develop a high-performing team; align cross-functionality with revenue teams to support business objectives.
• Lead employer-brand, internal communication, employee events, and recruitment marketing; partner with HR on culture and engagement, and initiatives.
• This role may include participation in professional development and community outreach activities, as well as other duties as assigned by leadership.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience. MBA or advanced marketing credentials preferred.
• Experience: - 8+ years of progressive marketing experience, including at least 3 years leading strategy and managing teams. - Proven track record in financial services or other regulated industries preferred. - Hands-on experience with CRM/marketing automation platforms, analytics, dashboarding tools, and SEO/SEM best practices. - Demonstrated success managing vendors, agencies, and cross-functional projects; familiarity with regulatory review processes preferred.

Benefits

• 401k
• Medical
• Vision
• Dental
• Disability
• Life
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