Responsibilities

• Own the enterprise High Value Action framework as the organizing system for personalization.
• Define and maintain the HVA catalog, including: action definitions; customer cohorts; exit criteria; value hypotheses (short‑ and long‑term).
• Prioritize HVAs based on customer impact, business value, and scalability constraints.
• Ensure HVAs align to core customer problems: counteracting downgrade and churn; serving more customer needs and categories; driving digital engagement and loyalty behaviors.
• Design and own the end‑to‑end operating model for HVA personalization: pre‑activation, activation, post‑activation; move personalization from bespoke, manual execution to repeatable, rinse‑and‑repeat programs; establish playbooks for consistent execution across campaigns, divisions, and channels.
• Reduce coordination friction across Marketing, CRM, Product, Data Science, and Operations.
• Serve as the primary orchestrator across teams, partnering closely with CRM Capabilities & Campaign, Product & Personalization, Data Science & Analytics, Merchandising, Loyalty, and Operations.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years of experience in personalization, CRM, lifecycle marketing, growth, or analytics‑driven marketing.
• Proven experience operating in highly matrixed environments with product, engineering, and data science partners.
• Strong understanding of experimentation, incrementality, and customer value measurement.
• Demonstrated ability to scale complex initiatives through operating models and playbooks.
• Experience leading multi‑disciplinary teams and senior stakeholders.

Preferred

• MBA or advanced degree preferred.
• Experience leading multi‑disciplinary teams and senior stakeholders.
• Executive‑level communication and influence skills.

Benefits

• We also provide a variety of benefits including:
• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well‑being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve