Responsibilities

• Owning and executing Demand.com’s overall marketing strategy to align with business goals.
• Leading demand-generation initiatives, ABM campaigns, and digital performance programs to maximize lead quality and conversion rates.
• Developing and maintaining a strong brand presence through high-impact content creation and distribution strategies.
• Collaborating closely with the sales team to ensure marketing efforts support pipeline development and revenue growth.
• Managing marketing KPIs, analytics, attribution models, and budget allocation to optimize performance and demonstrate ROI.
• Building, mentoring, and expanding the marketing team to meet evolving business needs and strategic objectives.
• Staying abreast of industry trends, emerging technologies, and best practices to innovate and improve marketing initiatives continually.