Marketing & Digital Content Specialist

Latham, NY (On-site)

$26/hr – $32/hrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing and digital content across multiple brands, managing social media, listings, and online reputation.

  • Must-have: 3–5+ years in marketing or social media management.
  • Standout: Experience coordinating campaigns across multiple brands or business units.
  • Standout: Proficiency with Canva and social media tools for content creation.

Job Description

Responsibilities

  • Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
  • Ensure listings are accurate, current, and aligned with property marketing goals.
  • Assist with updating website content and online profiles as needed.
  • Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
  • Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
  • Track trends in feedback to help identify opportunities for improvement.
  • Assist with creating engaging marketing materials, announcements, and digital content.
  • Develop graphics and promotional materials using tools such as Canva or similar platforms.
  • Help coordinate marketing campaigns, announcements, and product updates.
  • Support brand consistency across all digital channels.

Requirements

  • 3–5+ years of experience in marketing, social media management, communications, or a related field.
  • Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
  • Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
  • Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
  • Experience coordinating marketing campaigns, events, or promotional initiatives.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Experience working with digital marketing analytics and engagement metrics to inform content strategy.
  • Comfortable working in a collaborative environment supporting multiple business units or brands.

Preferred

  • Bachelor\'s in Marketing, Communications, Digital Media or similar fields
  • Experience in real estate, property management, hospitality, or PropTech.
  • Experience supporting trade shows, conferences, or industry events.

Benefits

  • 401(k) with Match
  • Medical, Dental, Vision Insurance
  • Paid Time Off
  • Paid Company Holidays
  • Referral Program
Sunrise Management & Consulting - NY logo

Sunrise Management & Consulting - NY

Since 1998 Sunrise Management & Consulting, headquartered in Albany, NY, has built an outstanding reputation managing Multi-Family properties and Commercial Investment real estate. Our staff has a passion to protect you and your most valuable assets...your properties. That's why more property owners are seeing the light and retaining Sunrise Management & Consulting to manage their income producing properties. At Sunrise Management & Consulting, we begin with the philosophy that superior property management is directly associated with outstanding returns on investment. We bring our years of experience, management expertise and a successful track record to all of our clients’ properties.

Founded in 1998
Latham, New York, USA
24 employees

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
24.2%
Direct
56.1%
Referral
5.1%
Social
13.5%
Paid
1.1%

Headcount Trend

Current headcount: ~24

Recent News