Responsibilities

• Plan, coordinate, and execute marketing campaigns for new and existing products.
• Coordinate campaign timelines, creative assets, and project deliverables.
• Support promotional initiatives with retailers, distributors, and sales partners.
• Monitor campaign performance and recommend improvements based on results.
• Develop engaging content for social media, email marketing, blogs, product literature, sales presentations, brochures, and other marketing materials.
• Capture and coordinate photography and video content for marketing campaigns, product launches, and company events.
• Work with internal teams and external partners to develop marketing assets that align with Screen Tight's brand standards.
• Maintain a consistent brand voice across all brands and communication channels.
• Maintain and update company websites, including product pages, landing pages, images, technical documentation, and downloadable resources.
• Coordinate new product launches across company websites.
• Optimize website content for user experience and search engine optimization (SEO).
• Analyze website performance using Google Analytics and other digital tools to recommend improvements.
• Ensure all digital product information is accurate, current, and aligned with brand standards.
• Manage product listings across customer and retail websites, including product descriptions, specifications, installation guides, images, videos, and marketing assets.
• Coordinate digital content requirements for retail partners, including Home Depot, Lowe's, Tractor Supply, and other customers.
• Maintain accurate and consistent product information across all online channels.
• Support retailer marketing initiatives and digital merchandising programs.
• Coordinate trade show preparation, promotional materials, and event logistics.
• Assist with packaging updates, catalogs, installation instructions, printed collateral, and point-of-sale materials.
• Organize and maintain the company's digital asset library. Track marketing projects, deadlines, budgets, and campaign deliverables.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2+ years of experience in marketing, digital marketing, communications, or a related field.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Creative thinker with exceptional attention to detail.
• Proficiency with Microsoft Office required.

Nice to Have

• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) is preferred.
• Experience with Canva for creating digital and print marketing materials is preferred.
• Experience managing website content through a Content Management System (CMS) is preferred.
• Experience using AI-powered tools, such as ChatGPT, Microsoft Copilot, or similar platforms, to improve content creation, research, productivity, and marketing workflows is a plus.
• Photography, videography, graphic design, or basic HTML experience is a plus.

Benefits

• 401(k) matching
• Health insurance
• Paid time off