Marketing and Digital Content Specialist

Birdsboro, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 days ago

Job Summary

Own and execute Dermatology Partners' digital marketing strategy across channels, driving content, campaigns, and performance insights.

  • Oversee multi-channel content creation and publishing
  • Analyze data to optimize reach and measurability

Job Description

Responsibilities

  • Develop and implement comprehensive digital marketing strategies that align with Dermatology Partners' objectives.
  • Create, edit, and publish engaging content for various digital channels, including social media, websites, and email campaigns.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing efforts.
  • Analyze market trends and consumer insights to optimize content and marketing strategies.
  • Monitor and report on the performance of digital marketing campaigns, providing actionable insights for improvement.
  • Manage the company's online presence, including social media accounts and website updates.
  • Stay updated with the latest digital marketing trends and technologies to ensure Dermatology Partners remains competitive in the industry.
  • Coordinate with external vendors and agencies as needed to support marketing initiatives.
  • Assist in organizing and promoting events and webinars to enhance community engagement and brand awareness.
Dermatology Partners logo

Dermatology Partners

3.3 Glassdoor

Dermatology Partners is the Mid-Atlantic’s most extensive privately owned dermatology group practice with multiple convenient locations across Pennsylvania, Delaware, Maryland, and growing. Since 2012, Dermatology Partners has been dedicated to providing exceptional and leading-edge dermatology services to patients with its growing and talented team of medical practitioners. Dermatology Partners specializes in the detection and treatment of skin cancers and treat a full spectrum of diseases of the skin, hair, and nails utilizing Mohs surgery. For more information, visit www.dermpartners.com or call 610-288-2908.Dermatology Partners is hiring for a variety of positions including medical office staff, billing, customer service and more. Visit: https://www.indeed.com/cmp/Dermatology-Partners-2/jobs

Founded in 2012
Birdsboro, Pennsylvania, USA
228 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
4 (2% of company)
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
156K
Monthly Google Ads Budget
$5.4K
Traffic Source Mix
Search
20.6%
Direct
69.9%
Referral
6.1%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~228

Recent News

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Marketing and Digital Content Specialist

Dermatology Partners · Birdsboro, PA · On-site