Responsibilities

• Develop unique, stand-out creative content using still graphics, video and animation, including GIFs.
• Lead the design and development of digital and print materials, including brochures, displays, presentations, annual reports, posters, booklets, newsletters, email graphics, infographics, social media content and more.
• Design interactive landing pages, maintain United Way of Connecticut websites and regularly update web content.
• Create and publish content across social media platforms and support the development and promotion of digital advertising campaigns.
• Lead the production and editing of in-house video content.
• Collaborate with external vendors on outsourced video and creative projects to ensure high-quality, brand-compliant results.
• Track and test the performance and responsiveness of marketing assets across websites, email campaigns, newsletters, social media platforms and landing pages.
• Help maintain consistent branding and messaging across all communication channels.
• Oversee the production and distribution of printed marketing materials.
• Manage and prioritize multiple creative projects from initial concept through final delivery.

Requirements

• Bachelor’s degree in marketing, graphic design, communications, video production and editing or a related field.
• Five or more years of experience working in marketing, graphic design, communications or a similar creative field.
• Three or more years of experience working in a nonprofit environment.
• Highly proficient in Adobe Creative Suite and Microsoft Office, including PowerPoint and Excel.
• Experience with web-authoring software and website content management.
• Experience developing content for social media platforms, engaging audiences across multiple channels, analyzing campaign performance and staying current with emerging social media trends.
• Working knowledge of HTML and CSS.
• Strong understanding of layout principles, visual storytelling and design concepts.
• Experience creating and editing video content.
• Strong project management and organizational skills with the ability to manage multiple projects, deadlines and deliverables simultaneously.