Marketing Data Science Specialist

Rochester, NY (Remote)

$85K/yr – $105K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive advanced analytics for marketing data with hands-on modeling and cross-functional collaboration to influence customer retention and strategy.

  • Must-have: 3+ years in analytics with customer behavior, segmentation, or marketing
  • Standout: Own at least one analytics initiative in 6–12 months and present outcomes to non-technical stakeholders

Job Description

Responsibilities

  • Advanced Analytics Projects: Lead at least one advanced analytics initiative in your first 6–12 months, applying predictive models or AI techniques to drive immediate, actionable insights.
  • Business Collaboration & Awareness: Partner closely with various stakeholders (Marketing, BI, IS), and other cross-functional groups to understand business challenges and uncover data-driven solutions.
  • Data Storytelling & Presentation: Transform complex analyses into compelling, concise narratives for both technical and non-technical audiences. Communicate results directly focusing on outcomes over process.
  • Customer Sentiment & Retention Insights: Own or influence metrics around customer sentiment, retention, and marketing strategy (e.g., segmentation, sentiment analysis, profile building).
  • Test-and-Learn Environment: Embrace a “problem solver” mindset: run experiments, refine approaches, and continually enhance business impact through iterative learning.
  • Process Expertise & Execution: Employ established analytics processes (data ingestion, cleaning, modeling) to efficiently deliver results while maintaining high data quality.
  • NA Collaboration: Operate effectively with a geographically dispersed team; coordinating project timelines, sharing updates, and ensuring all stakeholders remain engaged and informed.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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