Responsibilities

• Supports audience data segmentation, as well as Google Analytics (GA) and Google Tag Manager (GTM) within a central marketing and communications context and across Indiana University's enterprise infrastructure.
• Supports leveraging data from CRM and other sources to enable personalized, relevant, targeted, digital experiences for audiences.
• ETL data from various sources to support measuring, visualizing, and analyzing data for business cases identified by colleagues.
• Collects, cleanses, standardizes, and stores data from various sources while ensuring integrity.
• Collaborates with stakeholders to understand data needs and develop effective data solutions.
• Stays current with industry trends, best practices, and research methodologies in marketing data.
• Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
• Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
• Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.