Responsibilities

• Collect, clean, and validate marketing data from advertising, web analytics, CRM, email, social, and campaign sources in the Marketing Data Analyst role at Smartly Technologies.
• Build and maintain dashboards or recurring reports for spend, traffic, leads, conversion, engagement, and other agreed KPIs as part of the Marketing Data Analyst role at Smartly Technologies.
• Investigate tracking gaps, unusual changes, missing values, duplicates, and inconsistencies before publishing results across managed IT and technical delivery in this Marketing Data Analyst position.
• Analyze channel, campaign, audience, funnel, or creative performance and identify meaningful trends and exceptions for the Smartly Technologies team as part of Marketing Data Analyst work.
• Translate findings into clear summaries that help marketing teams understand performance and prioritize follow-up actions while supporting managed IT and technical delivery in the Marketing Data Analyst role at Smartly Technologies.
• Maintain metric definitions, filters, source notes, and reporting logic so analysis remains consistent and reproducible as part of day-to-day Marketing Data Analyst responsibilities at Smartly Technologies.

Requirements

• Strong spreadsheet and analytical skills; experience with SQL, BI, web analytics, or marketing platforms is helpful for the Marketing Data Analyst opening at Smartly Technologies.
• Comfort working with campaign, CRM, audience, traffic, and conversion data from multiple sources.
• Ability to validate calculations and explain analytical findings clearly to non-technical stakeholders.
• Strong attention to detail, problem-solving skills, and disciplined documentation habits.
• Understanding of common digital-marketing metrics and funnel concepts is preferred.
• A pre-employment background check is required.