Marketing Data Analyst - Minneapolis Hybrid

Minneapolis, MN (Hybrid)

$80K/yr – $105K/yrMid Level3+ years expFull time

Posted 18 hrs ago

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Job Summary

Own and operationalize email/SMS marketing analytics, from audience definitions and KPI reporting to cross-channel dashboards and measurement planning, while collaborating with marketing, analytics, and IT to optimize campaigns.

Own audience definitions and KPI planning
Build dashboards and cross-source reports

Job Description

Responsibilities

Work independently and with members of the marketing analytics team to develop and validate email/SMS marketing audience definitions, provide email campaign tracking & KPI planning and reporting support
Partner with marketing, analytics, and IT teams to connect key data points that guide B2B and B2C marketing decisions based on email/SMS click engagement data through web journeys, operational metrics, and input from digital marketing analysts to support measurement planning and reporting
Design and maintain dashboards that monitor full-funnel engagement across digital properties, email and SMS campaigns, tracking activity and contact movement through B2B and B2C journeys
Extract reports from multiple sources (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, and NMDP data warehouse(s)) to deliver campaign measurement plans
Track year-over-year performance pacing and progress against goals
Measure effectiveness across different persona segments
Apply analytical rigor to assess campaign effectiveness and identify opportunities for optimization
Support marketing teams in benchmarking performance against global and niche industry standards
Stay informed on industry trends and emerging technologies
Perform other duties as assigned

Requirements

Proven experience as a Marketing Data Analyst or similar data analyst role
Experience analyzing email marketing performance metrics such as sends, deliveries, opens, clicks, unsubscribes, conversions, and engagement trends
Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.).
Proficient with Microsoft Word, PowerPoint and other applications in the Microsoft Office suite
Familiarity with data warehouse platforms like Snowflake or AWS and data visualization tools (e.g., Looker, SF DataCloud, PowerBI, or Tableau)
Familiarity with Salesforce Marketing Cloud and/or Salesforce CRM or similar tools
Familiarity with GA4 or similar tools
Familiarity with GTM or similar tools
Superb communication skills
Ability to synthesize data into business-facing insights and recommendations.

Preferred

Experience with Google GA4, Data Studio (formerly Looker Studio), or Looker platforms
Experience with Salesforce Einstein, Datorama reporting, Salesforce Interaction Studio
Experience with sFTP systems (e.g., WinSCP and/or FileZilla)
Experience with project management tools such as Jira and/or Asana

Benefits

NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits.
Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees.

NMDP

Introducing NMDP, formerly known as the National Marrow Donor Program and Be The Match. Our name has changed but our mission has not: We save lives through cell therapy. At NMDP, we believe each of us holds the key to curing blood cancers and disorders. As a global nonprofit leader in cell therapy, NMDP creates essential connections between researchers and supporters to inspire action and accelerate innovation to find life-saving cures. With the help of blood stem cell donors from the world’s most diverse registry and our extensive network of transplant partners, physicians and caregivers, we’re expanding access to treatment so that every patient can receive their life-saving cell therapy. NMDP. Find cures. Save lives.Learn more about our career opportunities at www.nmdp.org/what-we-do/about-us/careers

Founded in 1987

Minneapolis, Minnesota, USA

2.3K employees (136 in marketing)

www.nmdp.org