Responsibilities

• Ability to learn and improve Keller Postman's marketing data integrity, lead tracking, and intake processes.
• Audit, analyze, and reconcile lead and client records against digital marketing campaign data to verify accuracy end-to-end, from ad click to signed client.
• Set up, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display) with firsthand, hands-on experience configuring campaign tracking and conversion events.
• Maintain and monitor integrations between marketing platforms and the firm's data warehouse, ensuring lead and spend data flows accurately and in a timely manner.
• Identify and resolve duplicate leads/matters or clients who do not meet requirements, and process lead refunds or credits with ad vendors in a timely manner.
• Coordinate and manage meetings and correspondence with ad platform vendors and third parties to ensure accurate reconciliation of campaign and lead data.
• Identify the origin of deficiencies in marketing or intake data and flag process or integration issues to internal and external stakeholders to reach collaborative resolution.
• Maintain a keen and dynamic understanding of lead sources as they relate to marketing spend, campaign performance, finance, and platform integrations.
• Manipulate large datasets to identify problematic, deficient, or mismatched data per the needs of marketing and attorneys.
• Collaborate with stakeholders to understand business needs and gather detailed functional requirements for process improvements, data discrepancy resolution, or efficiency enhancements.

Requirements

• Firsthand experience setting up, managing, and optimizing digital marketing campaigns required.
• Working knowledge of marketing platform-to-data warehouse integrations required.
• Mastery of Microsoft Excel and/or Sigma.
• Ideal candidates will have experience with Salesforce and/or marketing analytics tools.
• Excellent verbal, written, and interpersonal communication skills.
• Analytical, problem-solving, and decision-making skills.
• Ability to manage multiple priorities, meet deadlines, and maintain attention to detail in a fast-paced environment.
• Ability to multi-task and to work independently or as part of a team.
• Minimum of 1-2 years of experience working with large-scale data auditing, ideally in a digital marketing or lead generation context.
• Direct experience managing or auditing paid digital marketing campaigns (Meta, Google) required.

Preferred

• Marketing Analytics, Data Analytics, Legal, or Finance background is preferred.