Responsibilities

• Advise MarCom during the implementation of Adobe CJA
• Extract, analyze, and interpret data from multiple marketing platforms and systems
• Provide actionable insights and recommendations to support business strategies and objectives
• Measure the effectiveness of marketing and communications campaigns
• Identify opportunities for improved patient acquisition, retention, and market penetration
• Conduct market research, including competitive analysis, to assess trends and brand positioning
• Develop dashboards, reports, and presentations to communicate insights clearly to stakeholders
• Monitor and optimize performance across digital marketing channels
• Collaborate with cross-functional teams to support data-driven decision-making

Requirements

• Seven (7) years of related experience, education/training, OR a Bachelor’s degree in related area plus three (3) years of related experience/training. Related experience: providing actionable insights and recommendations to support business strategies and objectives.
• Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.
• Thorough knowledge of the campus and / or medical center products and services.
• Thorough analytical and written communication skills.
• Thorough knowledge of marketing mediums and funding sources.
• Thorough knowledge of communication principles, media, and marketing techniques.
• Strong project management skills.
• Strong interpersonal communication and political acumen skills.
• Strong skills in event and media activities management.
• Skill in mentoring less experienced staff.

Preferred

• Experience analyzing and interpreting complex datasets.
• Ability to translate data into actionable insights and business recommendations.
• Experience in market research and competitive analysis.
• Strong analytical and problem-solving skills.
• Experience with digital marketing performance metrics and reporting.
• Experience working with healthcare marketing data.
• Familiarity with CRM systems (e.g., Microsoft Dynamics, Salesforce).
• Knowledge of SEO, paid media, and social media analytics.