Responsibilities

• Create high-quality graphics, social media content, digital ads, banners, signage, email creative, website assets, and other marketing materials using Adobe Creative Cloud.
• Be proficient in Adobe Photoshop, Illustrator, After Effects, Audition, and Premiere Pro.
• Efficiently edit and retouch photography and video content for websites, campaigns, email, advertising, and social media. Illustration, animation, and motion graphics experience is a plus.
• Write clear, engaging copy for social media, blogs, newsletters, email/SMS campaigns, websites, advertisements, and other marketing communications.
• Help lead the execution of social media, email and SMS marketing, including campaign planning, creative development, segmentation, scheduling, deployment, and performance analysis.
• Assist with the ongoing maintenance of multiple company websites, with hands-on experience using Squarespace or similar website-building platforms.
• Create and update website pages, banners, images, promotions, location information, and other digital content while maintaining brand consistency.
• Understand basic website layout, UX, mobile responsiveness, SEO, analytics, and digital integrations.
• Monitor website, campaign, email, SMS, and social analytics and engagement to identify opportunities and improve future marketing efforts.
• Travel regularly throughout Pennsylvania and Ohio to merchandise retail locations, complete store refreshes, maintain brand standards, support new store openings and events, and work directly with dispensary teams.

Requirements

• Creative with a strong eye for design and brand presentation.
• A leader and self-starter who doesn't need to be walked through every assignment.
• Comfortable taking ownership of projects and finding solutions.
• Highly organized and capable of managing several projects simultaneously.
• A strong communicator and collaborative team member.
• Comfortable working in a fast-moving, highly regulated industry.
• Willing and able to travel throughout PA and OH as needed.
• Equally comfortable designing a campaign, updating a website, building an email, analyzing results, and physically merchandising a dispensary.

Preferred

• Creative: Adobe Photoshop • Illustrator • Premiere Pro • After Effects • Audition • Photography • Video Editing • Motion Graphics
• Web: Squarespace • Website Builders • SEO • Google Analytics • UX/UI • Mobile Optimization
• Bonus Web Skills: HTML • JavaScript • Web Development/Coding
• Marketing: Email Marketing • SMS Marketing • Social Media • Digital Advertising • Content Creation • Copywriting • Analytics • Retail Merchandising